| Tuesday, April 18, 2006 | ||
| 7:00am–8:00am | Networking Breakfast | |
| 8:00am–8:20am | State of the Nation: Canada's Multi-Channel Industry Speaker: Patrick Bartlett Senior Vice President Canada Post |
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| 8:30am–9:45am | Strategic Marketing to Build Your Business and Enhance The Bottom Line Join Marketing authority Dr. Alan C. Middleton, as he explores the latest trends in Canadian marketing strategy and how these apply to the direct retail industry. Alan will offer strategic advice on how you can leverage your strengths to capitalize on market opportunities, increase sales, and drive profits. Speaker: Dr. Alan C. Middleton |
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| 9:45am–10:45am | The Future of Direct Marketing in Canada What is the role of direct marketing in the marketing mix? All of the marketing disciplines are evolving more quickly than ever - broadcast, e-marketing, mail, telemarketing, promotions, events, etc. How will direct marketers have to change to take advantage of the evolution and what will happen if they don't? Richard McLaughlin, Vice Chair of the Board of Directors for the Canadian Marketing Association, will discuss the current trends in the market place, the risk of government involvement and the opportunities that face marketers wishing to use direct marketing to win the hearts and minds of Canadians. Speaker: Richard McLaughlin Vice Chair of the Board of Directors for the Canadian Marketing Association |
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| 10:45am–11:00am | Break | |
| 11:00am–12:00pm Breakout Sessions |
Intermediate Forum: Turning your Metrics into Moola! Location: Rehearsal Hall 1 View PDF Floorplan Steve August, VP of Customer Marketing, will take delegates through his winning formula of 4 Steps to Managing Positive Contribution. This session outlines how to develop very detailed strategies in measurement tactics to determine which marketing programs will positively increase ROI. This session is geared towards retailers who want to understand how a leading US Multi-Channel Retailer plans, measures and manages their marketing channels to support their direct business. Speaker: Steve August OVP of Customer Marketing Brookstone |
Executive Forum: Brand Classroom Location: Drama Room 9 View PDF Floorplan Brand Classroom – OVE/Publicis to take senior level executives through a classroom style working session to recognize brand challenges, share barriers with each other and implement brand guidance knowledge from leading experts. This session is most suited for retailers who have entered the Canadian market and want to understand and interact with other retailers who face the same challenges in providing the right customer experience for Canadian shoppers. |
| 12:00pm–1:00pm | Lunch The Savoy Bistro Located across the street from the Pantages Hotel |
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| 1:00pm–2:00pm | Canada's Direct Marketing Showcase Susan Moore, Executive Vice President, Wunderman Canada will share examples of great response generating campaigns and creative that works to acquire and retain customers. She will offer Wunderman's insight into the CRM and the Canadian consumer. Speaker: Susan Moore Executive Vice President Wunderman Canada |
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| 2:00pm–3:15pm | Retailer Round Tables Driving Business Forward: Strategies for Holiday 2006.
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| 3:15pm–3:30pm | Break | |
| 3:30pm–4:30pm Breakout Sessions |
Catalogue Intensive Location: Rehearsal Hall 1 View PDF Floorplan The Break Even Point - Analyzing the ROI Between Segmented and Unaddressed Circulation Strategies Speaker: Keith Fagan Abacus Canada |
Web Marketing Intensive Location: Drama Room 9 View PDF Floorplan Combining search, banner, and email marketing strategies to reach Canadian consumers Speaker: Michael LeBlanc General Manager/Director, CanWest Interactive |
| 4:45pm–5:45pm | Moving Mountains Mountain Equipment Cooperative (MEC) will divulge how they leverage their segmentation methodologies to carve out customers and how they fine tune their media plans to provide relevant messaging. Speakers: Selena McLachlan Marketing Manager Harry Henderson Multi-channel Sales and Service Manager |
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| 7:00pm | Dinner Event Schmooze of the Century! Location: Century Room Lounge 580 King St. West Join us for the closing dinner event at Toronto's "IT Spot" De Jour, Century Room. Century Room turns into a hotbed for area professionals from Toronto's advertising, IT and fiancial sectors after 10:30pm. Transportation departing from the front of the Pantages Hotel at 6:45pm and will leave the Restaurant at 10:00pm for those wishing to return to the hotel. Sponsored by: Acxiom |
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