| Wednesday, April 19, 2006 | ||
| 7:00am–8:00am | Breakfast | |
| 8:00am–9:00am | Pricing Strategies for merchandising outside of North America Join Michael DeSimone, expert on multi-currency strategies and technology, for an insightful view into "Pricing & Currency Strategies for Selling Outside North America." Speaker: Michael DeSimone Senior Vice President, E4X |
|
| 9:00am–11:00am Breakout Sessions |
Successful Strategies for European Market Entry Location: Drama Room 9 View PDF Floorplan Retailers who are thinking of expanding into the lucrative UK and European market will benefit from this session that will cover customer profiles (how Europeans react to marketing tactics, list availabilities, regional privacy laws and how to develop a circulation plan to overcome the perceived barriers. Speaker: Susanne Hornikel President, Direct Success |
Catalogue Strategies to Inspire and Convert Canadian Shoppers Location: Rehearsal Hall 1 View PDF Floorplan Geared towards SME direct retailers new to Canada, new to direct channel, looking to grow their direct channel. Join this expert panel to discuss:
This session is geared towards retailers focused on improving their business tactics in Canada or are charged with implementing a Direct or Multi-Channel Strategy to their retail mix. Speakers: Lauren Moir Vice President and Divisional Manager of Alchemy Joseph Ashworth President, Saddleworth Consulting |
| 11:00am–11:15am | Break | |
| 11:15am–12:30pm Breakout Sessions |
Retailer Round Table Topic: Challenges facing retailers in Europe |
Retailer Round Table Topic: Challenges facing retailers in Canada |
| 12:30pm–1:30pm | Lunch | |
| 1:30pm–2:30pm | Spinning the Value of PR into your Marketing Mix Rick French, president and CEO of French/West/Vaughan, will discuss the critical role of public relations in communicating corporate responsibility to consumers. Mr. French asks, if the traditional tools we have come to rely on to deliver our messages — the television, newspaper, magazines and radio — can't be counted on to hold the interest of today's youth and tomorrow's consumer, what delivery vehicles can? He will look at the evolved definition of PR, role of the media, modern tactics such as blogging and product placement, making PR pervasive in your organization and nine steps toward building a better PR plan. Speaker: Rick French CEO and President French West Vaughan |
|
| 2:30pm–2:45pm | Closing Statements Speaker: Patrick Bartlett Senior Vice President Canada Post |
|
| 2:45pm–3:30pm | Retailer Card Swap | |
 |
