Featured Speakers |
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Dr. Alan C. Middleton Canada’s leading marketing authority and author “Trends in Consumer and Business Behavior and the Role of Direct Marketing Strategies” |
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Keith Fagan Director, Abacus Canada “The Break Even Point – Analyzing the ROI Between Segmented and Unaddressed Circulation Strategies” |
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Susanne Hornikel President of Direct Success “Successful Strategies for European Market Entry” |
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Joseph Ashworth President of Saddleworth Consulting Long time Canadian catalogue veteran, Joseph Ashworth, will focus on "Catalogue Strategies to Inspire and Convert Canadian Shoppers." |
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Lauren Moir Vice President and Divisional Manager, Alchemy |
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Rick French CEO and President, French West Vaughan "Spinning the Value of PR into your Marketing Mix" |
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Susan Moore Executive Vice President, Wunderman Canada Susan Moore will share examples of great response generating campaigns and offer Wunderman's insight into the Canadian consumer and direct marketing trends. |
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Richard McLaughlin Vice Chair of the Board of Directors for the Canadian Marketing Association "The Future of Direct Marketing in Canada" |
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Steve August Operational Vice President of Customer Marketing, Brookstone Inc. "Turning Metrics into Moola!" |
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Selena McLachlan Marketing Manager, Mountain Equipment Cooperative Learn how Canada’s largest retail co-operative has embraced the multi-channel environment to rise above the rest. |
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Harry Henderson Multi-channel Sales and Service Manager, Mountain Equipment Cooperative Learn how Canada’s largest retail co-operative has embraced the multi-channel environment to rise above the rest. |
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Michael DeSimone Senior Vice President, E4X "Pricing & Currency Strategies for Selling Outside North America." |
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Michael LeBlanc General Manager/Director - Shopping, CanWest Interactive "Combining search, banner, and email marketing strategies to reach Canadian consumers." |
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