Canada Post Borderfree Launches Snapshot™ Proprietary Technology To Understand the Canadian Consumer
TORONTO - August 18, 2005 - Canada Post Borderfree, the only provider to offer U.S. retailers a total solution set for a seamless launch into new markets including market intelligence, logistics and technology to fulfill cross-border transactions and complete marketing services, takes a closer look at the Canadian consumer with the introduction of Snapshot™. Snapshot is a proprietary segmentation system that helps retailers identify and communicate with specific Canadian consumers who demonstrate the highest demand for their products.
Snapshot ™ enables Borderfree to examine consumer data drawn from multiple sources and identify specific sub-segments of the population based on spending habits, lifestyle and media preferences. This 'snapshot' into the 30 million Canadian consumers is invaluable to retailers looking to break into the Canadian market, as it allows merchants to efficiently target select consumers with relevant offers, minimizing marketing spend. The result - consumer interactions are optimized to increase sales and establish profitable, longer term relationships.
Borderfree uses Snapshot™ to optimize it's own consumer demand marketing campaigns that feature and promote participating retailers. These acquisition campaigns include mass media, direct, PR, and interactive channels. The media plans as well as the communication pieces are tailor-made to the preferences of the target audience in order to deliver a customer-centric experience. The end result is higher response and purchasing rates.
Patrick Bartlett, president of Canada Post Borderfree, commented, "With tools like Snapshot™, Borderfree continues to bring value to American retailers looking to capitalize upon the ripe Canadian buying market. This tool will save merchants both time and money and allow them to narrowly target the best customers for their products, quickly maximizing profits."
Snapshot™ - now part of the Canada Post Borderfree suite of marketing services - is just one more way Borderfree is dissolving the barriers of doing business.
About Canada Post Borderfree
Based in Toronto, Ontario, Canada Post Borderfree is a strategic partner that makes it possible for multi-channel retailers to enter international markets seamlessly, replicate their domestic consumer shopping experience and achieve business growth. Canada Post Borderfree retail partners feel confident their relationship is backed by the credibility and network of the Canada Post Corporation, Canada's postal administration. With proven technology and unparalleled market intelligence, Canada Post Borderfree has helped leading US retailers, such as LL Bean, Brookstone, Lands' End, Puma and Sephora, achieve success in new markets since 1999. Visit www.borderfree.net for more information.
- Copyright 2007 Canada Post Borderfree
