CANADA POST BORDERFREE RECEIVES 2005 MAILING INDUSTRY AWARD
TORONTO (November 2, 2005) - The National Association of Major Mail Users (NAMMU) awarded Canada Post Borderfree(TM) with a 2005 Mailing Industry Award that recognized the company's significant contribution to the mail channel.
The award was presented by NAMMU president Kathleen Rowe, who praised the Borderfree initiative "... for the powerful and positive impact this will have on the revival and resurgence of the catalogue market in Canada, as well as activating new direct mail buyers for all marketers."
"We are delighted to have received this award as it is a testament to the growing need of Canadians who want the convenience of shopping direct," said Patrick Bartlett, president of Borderfree. "By growing the channel and inciting Canadians to purchase goods through the mail, we are developing the infrastructure to support a thriving industry that will benefit mailers, list brokers, direct marketers, and ultimately, retailers taking advantage of their multi-channels to expand their market reach and maximize their bottom line."
Borderfree's mandate is to stimulate and grow the Canadian direct shopping industry and provide a convenient, easy and secure way for consumers to access their favourite brands and a wide selection of merchandise from the comfort of their homes. Research conducted by Canada Post shows that in 2004, there were only 35 major mailers in Canada. To date, the number has more than doubled to more than 80 in 2005.
About Canada Post Borderfree
Based in Toronto, Canada Post Borderfree is a strategic partner of multi-channel retailers planning to expand into international markets. Through a suite of low integration technology and logistics solutions, Borderfree replicates the domestic consumer shopping experience and localizes it for seamless market entry. Retail partners feel confident that their relationship is backed by the credibility and $6 billion operation of Canada Post Corporation, Canada's postal administration. With proven technology and unparalleled market intelligence, Canada Post Borderfree has helped leading US retailers, such as Guess, Brookstone, Lands' End, and Sephora, achieve success in new markets since 1999. Visit www.borderfree.net for more information.
- Copyright 2007 Canada Post Borderfree
