Increasing your revenue in international markets requires that there is sufficient demand for your products, and requires that you are able to reach the individuals and households that are most likely to buy from you.

Canada Post Borderfree takes care of both for the Canadian market, leveraging our knowledge and expertise in Canada's unique cultural, linguistic, geographic, and psychographic characteristics.

Demand Marketing

Our experienced team of retail marketers manages an integrated set of Canadian mass media, direct, and interactive marketing campaigns to stimulate consumer demand for direct-to-home shopping across categories including apparel, electronics, furniture, home and garden, pet supplies, beauty supplies, jewelry, entertainment, tools and hardware, housewares, and more.

In addition to stimulating consumer demand across retail categories, our marketing team also executes regular and seasonal marketing campaigns in cooperation with our merchants that are focused on identifying new prospects and retaining loyal buyers:

• New Prospect Acquisition Programs

  Over 15 million consumer impressions are driven annually in the Canadian market through a series of Canada Post Borderfree integrated campaigns utilizing mail, email, web banner, search, mass media, and PR. Campaigns are focused on generating response and capturing consumer purchase intent and preference data. Merchants have the opportunity to participate in many of these campaigns by including their brands, messaging, and relevant offers. Terms and conditions apply.

• Buyer Activation and Retention Programs

  Canada Post Borderfree Activation and Retention Programs engage and stimulate Canadian direct-to-home consumers by continuously improving the focus, offer relevancy and readability of the marketing vehicles. The end objective being more active Canadian consumers shopping from more merchants. Campaigns are focused on increasing consumer recency, frequency and spend. Merchants have an opportunity to participate in many of these campaigns by including their brands, messaging, and relevant offers. Terms and conditions apply.

Marketing Services

Our market analysts and circulation planners work hands-on with merchant marketing teams to scope out your Canadian market opportunity based on your target customer profile and existing Canadian housefile if available. Armed with this intelligence, we build circulation plans that target the most likely buyers and that have broad enough reach for you to hit your order and ROI targets.

Our marketing services produce actionable outputs so that you can sell the programs internally, demonstrate financial targets, and gain approval for execution:

• Market Assessment

  Canada Post Borderfree delivers an analysis that outlines your potential Canadian market opportunity (households and spend) and retail categories based on your target customer profile. Indexed segmentation is also presented nationally by decile, province, postal code, major cities, urban/rural, and psychographic profile distribution.

• Business Case

  Canada Post Borderfree delivers a detailed, action-oriented business case that addresses your business objectives and recommends strategies to help your company target the Canadian market and connect with new consumers. The business case includes full profit-and-loss modeling with recommendations on how to develop and grow a Canadian housefile, build brand awareness and loyalty, drive channel traffic (web / Catalogs), acquire new customers, benchmark international direct marketing response and conversion, and test direct marketing offers.

• Program Execution and Analytics

  Canada Post Borderfree works closely with you to create program execution files, assist as much or as little as necessary with international program execution, and conduct in-market and post analysis of program responses to further fine tune your circulation planning for continuous program performance and ROI improvement.